Born in 1964. After working as a consultant for management and office environment, and later becoming involved in research and consulting activities in IT-related marketing centered on object technology and website development, Shinohara established Sociomedia, Inc. in 2001. As an information design consultant himself, Shinohara has been conducting projects, research as well as lecturing on "user behavior and information structure design" based on his expertise in information design, information architecture, usability and accessibility, user experience design, and user-centered design.
In 2008, Shinohara established DESIGN IT!, LLC. to transmit know-how and expertise on the design and IT (information technology, information environment), to create markets bridging between design and IT, and to promote understanding of the importance of UI and UX. In 2009, the company began running TechCrunch Japan, which is the Japanese version of one of the largest U.S. blog media TechCrunch which is involved in technology start-ups and IT businesses.
Beginning in 2009, DESIGN IT, LLC. started preparing for its launch of a support business for technology start-ups, with goals of providing support for establishment, management, globalization, as well as improving UI and UX. In order to take part in managing a technology start-up himself, Shinohara stepped back from DESIGN IT! LLC activities and began focusing more on the start-up support business.
In 2010, Shinohara established Gunzoo, Inc. and became President. Gunzoo provides social video services and software licenses based on its video image transcoding technology, and aims to develop its business and services based on integrating this unique technology with Sociomedia's user experience expertise and know-how.